RE: BOO V ASOS29 Sep 2020 21:48
I’d say ASOS are the more valued brand and rightly so. They have a loyal customer base and that has grown year on year, they are bigger than Boohoo and will continue to grow. I was shopping at ASOS way before I ever heard of Boohoo.
However Boohoo are more exciting and trendy. What gets me excited about BOO is the marketing and advertising, you just randomly just so happen to see them on Love Island, UFC, London Underground advertisements etc and they have the sort of ads you remember. They have so many stars under their banner such as Floyd Mayweather and Quavo and that is a massive deal. The clothes look great and they are much cheaper than ASOS.
It’s the company for the future for me, ASOS has a great future too but I think BOO will have the better strategy.