RE: Plug, going down the plug26 May 2025 16:52
PLug for me is the US approach to build it big and floods of cash and eventually profit will come....., so they are winning massive deals, but all of them add to their debt pile, GW after GW of wins adds to the problem, I think they need to get to a point where their annuity rev is enough to bring profit, but that's likely TW of generation and years away.
Where as ITM seems to have a similar problem just on a much smaller scale, were into GW required before profit and we have some reserves to try and achieve that , but both models are going to be close 50/50 Id say to success, it would probably be worth Plug buying ITM to bolster their cash reserves (but it wouldn't be material) and to expand their customer base and broaden their product offering, but ultimately the quality of the product will be the key to success, i.e. if these machine run well and are trouble free , then further sales will follow and confidence will rise, otherwise the opposite will occur and this and plug will be doomed.
In the meantime I think ITM will have an interesting 12/18 months trying to squeeze enough sales out into an ever improving machine to get to the next milestone, which for me, is a profitable single machine model with 30% margin, i.e. every sale is margin accreditable as opposed to loss leading.
DYOR