RE: Super Meat agreement with Switzerland's largest supermarket2 Aug 2022 19:00
At the end of July, cell-based meat company SuperMeat announced a partnership with Migros, Switzerland’s largest retail supermarket chain and leading meat manufacturer.
According to the announcement, the two companies signed a memorandum of understanding to accelerate the production and distribution of cell-cultured meat on a commercial scale. As part of the partnership, Migros will also invest in SuperMeat.
Considering Migros’ work in retail and food service, SuperMeat believes Migros is strongly positioned to understand consumer needs for its cell-based meat and propose products that will match the needs of European customers.
The announcement continues SuperMeat’s effort to form a range of partnerships to accelerate the scaling of its cell-based chicken meat.
In March 2022, SuperMeat announced a strategic partnership with Japanese food and biotech corporate Ajinomoto to establish a viable supply chain platform for the cell-based meat industry.
At the same time, SuperMeat also announced a partnership with European poultry giant PHW Group to be one of the first companies to manufacture and distribute cell-cultured meat on a large scale.
More recently, SuperMeat partnered with biotech company Thermo Fisher Scientific to set up the world’s largest open high-throughput screening system for cell-based meat production components in June.
Beyond the partnership, Migros plans to continue supporting the cellular agriculture field. In September 2021, alongside Buhler and Givaudan, Migros announced the Cultured Food Innovation Hub to develop cellular agriculture products in Switzerland.