RE: beyond meat17 Oct 2022 11:43
The difficulty for Beyond meat (and all alternative meats) versus slaughterhouse burgers is that they are not competing on an even playing field. Consumers are not paying the true/real cost for animal derived products and haven't for a long time (if ever). Take into consideration the subsidies the grain farmers get for growing the animal feed, look at the true cost of the land/water consumption to grown the grain and the amount the animals drink over their lifetime, take into consideration the enormous environmental damage, the land usage and the subsidies the cattle/dairy farmers receive. I'm not saying these things with my vegan head on but with a commercial/business head. If you removed the subsidies and looked at the real/true costs of rearing and processing animals for human consumption then the consumer would have to pay considerably more than they are now and certainly more the faux meats. Sadly and more importantly in the current climate, consumers will vote with their wallets and if real meat is considerably cheaper, that's what they'll buy.
In many regards we're not a very bright species, hence the world is in the pickle it is. Society knows eating meat and animal products is not the healthiest way to eat, it causes great pain and suffering to both the animals and those in the slaughter business alongside untold environmental damage but we still do it and it appears in increasing amounts - hence the world has a need for cellular agriculture and precision fermentation. Cell Ag meat will face the same commercial challenges as plant based meat alternatives when they come to market. Will be interesting to see if the Cell Ag companies receive any government subsidies to help support their commercialisation.
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