The Strategy ...... In capable hands !!9 Nov 2021 03:14
April 29th RNS
Katherine Hays, Co-Founder of Massive Inc. joins as Strategic Adviser
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, is pleased to announce the appointment of Katherine Hays, the Co-Founder and former COO of Massive Inc. ("Massive"), as a Strategic Adviser.
Katherine, with her proven track record in advertising, media, entertainment and gaming, will take a seat on Bidstack's Advisory Board but will also play an active role giving the Company the benefit of her experience and success from the first generation of in-game advertising.
In 2003 Katherine recommended to Massive that it should pivot into in-game advertising and subsequently led the company in building the market for real-time advertising in video games. Massive recognised that young males aged 18 to 34 were becoming increasingly hard to reach through traditional advertising and that video game usage by this market segment had sky-rocketed. Massive built the technology, sales team, back-end operations and ad-serving infrastructure to enable dynamic delivery of advertising into video games for internet enabled PCs and video game consoles providing the first full solution for games publishers and advertisers. Massive was sold to Microsoft in 2006 for US$300 million according to published estimates.
GLA