Lost its competitive edge9 Nov 2022 19:33
Being an angler and having a share portfolio I keep tabs on this stock
It’s a very competitive market out there online and AD are off the pace,generally an angler will research the item they want and then purchase the cheapest option online & there are literally 10s of other outlets beating them on price including delivery
I have a local AD and yet my independent tackle shop is beating them even at the consumable end of the market
Just bought a Daiwa trolley from BobCo for £80 delivered AD have them @ £115
They used to be my go to for fishing tackle but no more…being the market leader they’ve sat on their laurels and hiked their prices & I think that will bite them in the aris