RE: Half year Report21 Sep 2022 11:53
jamrock - I see nothing to suggest these products will be on sale in Boots and Superdrug, at least any time soon, so I wouldn't get your hopes up about this. The focus is on selling through Amazon at present and I assume this will remain the case until sales are proven. This may take some time and with potential new products in the pipeline for launch in Q422, I assume these will also go the Amazon way and need proven.
There is no indication in these results on sales figures post-reporting period. I assume (rightly or wrongly) that this is insignificant at present and needs time to grow. Key focus must be on marketing activity to make these products visible to consumers and target market asap, to take advantage of sales opportunities. I would like to hear more about these plans in tomorrow's meeting.
I am a little concerned that MHC are already talking about new products without providing the recently launched ones first. Surely pushing existing products first must be a priority, but we shall see.
Lots of good stuff happening though and I am optimistic about the future, but for me, I think this is a slow burner with many hurdles ahead to convince the market that the demand for these products is actually there in the medium to long term.
For me, the SP undervalues the company somewhat and I would have expected to see a value around the 3-3.5p mark at this stage.
DYOR