RE: Clock is ticking8 Nov 2023 08:11
Agreed Simon, and actually the argument that the problems are some how linked to the large initial outlay/costs associated with their rapid growth doesn't hold water. Either those costs would have hit previous years' results (not now) or, if such costs were capitalised, they would be spread gradually over time but they are clearly not an issue for ASOS or BOO as neither suffer a high depreciation charge - in fact quite the opposite. Also whilst the revenue growth of both companies is very impressive that's the case for most businesses (that survive) if you go back far enough to when they started from small beginnings.
Instead I think their deterioration in sp can be put down to at least three reasons (I'm sure others can think of more):
1) - Their period of really rapid growth has come to an abrupt end with this being more pronounced due to the rises during covid which, unsurprisingly, have now reversed somewhat. Of course both can get back to growth, and probably will, but even they aren't aiming for anything like the same sort of rises they experienced before. So the inflated SPs of covid are gone and so are the assumptions built into the SP of continued rapid growth going forward. Indeed it could be argued that neither are really 'growth companies' anymore but are much more like mature companies now and will be valued as such.
2) - They are low margin businesses and as such are vulnerable to sudden rises in costs especially operating in a price sensitive market where the competition (like Shein) are making it hard to simply pass such cost increases on to the customer. Also the fall in revenues has meant fixed costs are not spread so much and so eat into profits more. So both companies have been badly hit by the recent spike in costs and both were pushed into losses. Of course the cost pressures are now easing and both are also taking action to improve margins and restore profitability. So hopefully this impact on the sp can be reversed but there is obviously a risk they won't be completely successful.
3) I think both problems above have exaggerated by management failing to act quickly enough or as effectively as they could have - but it does take different skills to build a business compared to maintaining that business - especially when the storms hit.
Even the above thoughts are no doubt at best an oversimplification but my own conclusion is that there is a path back to growth and profitability which justifies an investment at these levels of SP but it is not without risk and, without the prospect of the rapid levels of growth seen before, it's very hard to anything close to ATHs being repeated.