RE: Third time people get excited too early24 Jan 2024 20:45
"I don't know of any other viable and scaled businesses that trade on a market cap of a little over three months revenue".
I think there are plenty if you look (ASC, CPI etc.) and I expect a popular theme will be profitability, or more particularly the lack of confidence about getting back to profitability let alone decent profitability (so it comes down to your definition of 'viability' I suppose). If BOO can, or even looks more like it can, then the sp will sort itself.
I think there's a question mark over the viability of the online fast fashion model generally though which is holding BOO (and ASOS) back - notwithstanding the welcome recent rise (after all 45p is hardly a great milestone to look forward to and coming from someone who said it was the last chance to buy under £3 not so long ago).
Unfortunately it's a long wait now until we get some idea of how much progress they are really making towards decent profitability - though obviously any macro tailwinds in the meantime would be helpful.