RE: Level28 May 2024 12:59
Some management teams must be making a better fist of it though as both ASOS and BOO have seen revenues fall in a rising market (according the ONS figures) over the last year (to Feb) so there must be others that have not only grown in line with market but have exceeded that growth.
As for profitability obviously all companies have suffered cost challenges and ASOS and BOOHOO probably more than most because of their models - but could neither have done more, or things differently, or more quickly to support the bottom line? After all, as well as the questionable brand acquisitions, one thing that BOO did do was deliberately hold down prices to try and protect revenue but that seemed to have failed anyway - and at the further expense of profits. They are now focused more on profitability which is good but arguably it took too long to come to that view (including the cost cutting) though they are probably ahead of ASOS in that respect - especially in controlling inventory.
All said and done ASOS and BOO have both published poor results when other companies are posting good ones and I don't think it can all just be blamed on the particular demographics, diversity of offerings or whatever compared to the likes of M&S, Next etc. Some of it is likely to be the questionable decisions of management too (the latest of which for BOO is the tone deaf and self-serving move on bonuses).