RE: Forecast30 May 2024 14:50
"I wouldn't say the online sector has been in growth since before covid, it would seem like April of this year is the first month that has beat the previous year's month"
You couldn't be more wrong really as once again you seem fixated on the proportion of internet sales out of total sales rather than the actual internet sales themselves. If you look at the internet sales these actually went DOWN in April year on year for the first time since February 2023. So the market has grown every month since the start of the last BOO financial year - until last month. If you remember the commentary it actually mentioned the drop in April in both total sales and internet sales but said that the drop in total sales was higher. Here's a reminder:
"The amount spent online, known as online spending values, fell by 1.2% during April 2024, and by 1.5% over the year.
As total spend showed a greater fall during the month (2.6%), the proportion of sales made online increased from 26.2% in March 2024 (revised from 25.9%) to 26.5% in April 2024." [note the percentages are slightly different to yours as their comment was based on seasonally adjusted figures]