300 million website visits annualy for £55m - Clever move!!25 Jan 2021 10:10
Boohoo has played an absolute blinder!! There is no way an online business of this size can be acquired for £55m in open market. Our online presence has been increased massively by just paying £55m. Superb!
"boohoo, a leading online fashion retailer, announces that it has acquired all of the intellectual property assets (including customer data and related business information and selected contracts) of Debenhams Retail Limited (in administration) ("Debenhams") from its joint administrators, for £55 million (plus VAT) in cash (the "Transaction").
Debenhams is a long-standing and leading UK fashion and beauty retailer with high brand awareness, and an established online platform with approximately 300 million UK website visits per annum. This makes it a top 10 retail website in the UK by traffic."