RE: P/E ratio20 Jan 2024 12:14
Fair enough Josey - I'm happy with that. Perhaps I did pick a bad comparison.
But - I can assure you that the number of handsets sold by Carriers has been in significant decline for a long time now. They certainly don't have the share that I think you believe they do... Less than 5m custonmers switch carriers per annum and about 60% of those customers do NOT take a handset. (So less than 2m new/refurbed handsets)
On top of that iI would estimate no more than about 8m handsets sold through carriers as part of customer upgrades.
So c10m handset (Incl new and refurbs) through Carriers would be my guess
I would expect at least the same again through retailers (Incl MusicMagpie, Mazuma, ebay, Apple, Amazone, Currys etc)