CEO LinkedIn Post16 Apr 2026 16:39
He posted this an hour ago, still thinks it’s 2025 haha
We’ve been thinking about AI wrong.
For the past three years, every boardroom conversation has been about AI as a tool. A faster search engine. A better autocomplete. A way to summarise your emails.
That era is over.
What’s emerging now isn’t a tool. It’s a colleague - one that doesn’t sleep, doesn’t context-switch, and doesn’t need to be onboarded twice.
Agentic AI - AI that doesn’t just respond but acts is the most consequential shift in how work gets done since the spreadsheet, and most organisations are still debating their chatbot strategy.
Here’s what’s keeping me up at night (in the best possible way): The bottleneck is no longer intelligence but trust.
We can give an AI model a browser, a codebase, a calendar, an inbox. It can plan a product launch, debug a pipeline, synthesise a market report end to end. The technology is already there.
The question isn’t can it do the job; the question is how much of the job do you let it run?
That’s: a governance question, a cultural question, a leadership question. And most companies haven’t even started asking it.
The organisations that will win the next five years aren’t the ones that adopted AI the fastest, they’re the ones that figured out how to extend trust to it and integrate it the most intelligently.
Shallow automation cuts costs but deep trust in agentic systems rewrites your operating model entirely.
We’re not in the productivity era of AI anymore. We’re at the start of the autonomy era.
The playbook hasn’t been written yet. Which means right now, in 2025, the people willing to think carefully and move boldly are the ones writing it.
That’s the only place I want to be; the media and advertising industry has survived every technological disruption until now by doing one thing well: selling attention.
AI isn’t going to change that….But it is going to obliterate every inefficiency that sits between the ad sales model and actual revenue…..
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