RE: Job Cuts31 Oct 2018 09:33
No. I'm saying the share price was £3.40 and is now £0.16. I'm also saying the prevailing factors that got the company to that success are gone - and have been for some time. The difference between the large brokerage/consultancies has been the backing of one or more suppliers through cash injections via upfront payments, favourable terms or cash bonuses. These agreements are not industry standard and were agreed/negotiated based upon the volume of business placed with said supplier. Without this, this industry is far more challenging to work in. They now have to wait around 6 weeks AFTER a contract has gone live to get paid. Consider a gas/electric contract is between 1-5 years in duration, now consider how many calls each sales agent has to make to get interest, now consider the probability of that business' gas/electric contract being up in the next week/month/3 months! Pretty low. There are then further considerations and potential pit falls e.g. every business is credit checked for a gas/electric contract, some such as British gas require fairly high scores. Certain industry types are flat out rejected by many suppliers. Contracts can be agreed up to 12 months in advance of their end, however no payment is made from the supplier until it has gone live - and industry data has been received confirming consumption. Previously UW were getting paid the same month a customer agreed the contract, regardless of when it actually went live. This difference is unbelievably significant to cash flow. The sales staff still need to receive monthly salaries, and they may well be hitting their targets but they simultaneously may not have actually bought in any revenue. Then consider the inflated back office costs that organisations of this size - and those that do not grow organically or intelligently - carry. The HR, administration, payroll, management, marketing, catering, staff welfare, legal, facilities etc are not revenue generating, they are purely cost. As I've said writing was on the wall over 2 years ago, and people should have sold then. There's a guy on ADVFN goes by "Bennywin" who kept arguing against every advisement to sell by posting links every time they announced "good news". Guys like that with zero insight are the problem on these forums.