RE: Good Postings8 Feb 2024 21:16
Chaps - the ad market, digital in particular, is in the midst of the worst downturn since the GFC. Obviously, the stock did well from 2018 to 2021 as revenues were jumping and the high stock price facilitated multiple acquisitions. No one complained about MS when the going was good, and then of course tech spending got slammed in 2022 and got even worse in 2023, and the effects on revenue forecasts/EBITDA last year are only too obvious. Companies were quickly dropping ad spending as they were convinced a US recession was nigh - in that world, forecasting becomes arduous too and the SP is where it is.
Roll in 2024 and what we're finding is that the US is nowhere close to a recession. Tech sector broadly is doing quite well and with rate cuts on the May horizon, it isn't too farfetched to expect a decent recovery this year, probably more H2 loaded. But the market will front-run that expected growth in the coming months, IMO. Granted, the buck stops with MS, but there were unavoidable economic factors at play for him in 2023. I remain convined that he can right this ship and S4 as a company, and the stock price, will be in a good price by this time next year, irrespective of whether this drops more in the next few weeks, IMO.