RE: China Snippet29 Nov 2021 06:31
Top spot ? During this year's Double 11, BYHEALTH retained its top spot on Alibaba and JD’s VDS charts in China. Sales of RMB$600m (US$93.9m) were achieved, which was 38.3 per cent more than last year. “BYHEALTH International range has achieved amazing results as well, with about 200 per cent yoy growth in GMV as compared to last year’s Double 11,” ?she said. There are currently 10 to 15 SKUs in the BYHEALTH international range, with the products manufactured in the United States or Australia. These products are sold into China via cross-border e-commerce (CBEC) through Tmall, JD, and are also stocked in Chemist Warehouse outlets in China. Gu revealed that about 70 per cent of the international products sales came from China – making China a key focus at the moment. The remaining sales are from Hong Kong, Australia, New Zealand, and Singapore – which the brand only entered in August this year.? In contrast to China, the more popular products in Hong Kong are its collagen gummies and iron sachet powder.
NPD directions ? Gu said that BYHEALTH International would be exploring immune, cardiovascular, and men’s health as part of its new product development. “Interestingly, categories such as immune enhancement and cardiovascular protection have also increased by around 16 per cent in the past year,” ?she said. BYHEALTH recently entered into a partnership with UK company Provexis which has developed a proprietary heart health functional food ingredient known as Fruitflow. Under the agreement, BYHEALTH would manufacture, market, and sell functional food and dietary supplements containing the ingredient in Mainland China, Hong Kong, Macau, Taiwan, and Australia. The agreement will take full effect from Jan 1, 2023.
"Gu said that BYHEALTH International would be exploring immune, cardiovascular, and men’s health as part of its new product development."
FWIW "BYHEALTH International" is a Hong Kong registered company that appears to be for cross border products.
https://www.nutraingredients-asia.com/Article/2021/11/29/For-the-night-owl-BYHEALTH-reports-strong-sales-of-milk-thistle-melatonin-products-in-11.11?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright
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