RE: SP 202222 Mar 2022 18:59
Hi Gridz - Agree
Simple maths bids need to make gross profit from net margins of say about £6million to Break even . Turnover is a false figure and irrelevent inn advetising to large extent. Gross profits didnt actually miss.. However - as weve seen today BIDS is now serving ads in games like TOP ELEVEN - This serves 15million users month - over 27 Billion Matches Played and at a rate of about 200 miliion a month . With brands like coke,samsung, gillette , sky, Dodge etc - even if bids "net Margin" was 0.5p per Ad served per match (2 users) that £10miilon on the bottom line as gross profit
Before you shoot me down .. Iknow this is crude that there are many demographic , counties and not all wil have yet etc.. but also acknoledge that 0.5p net is a very low value.
Truth is Bids now has critical mass of publishers and is in a position that has not been in so far. all look very promising