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The current bear market officially began in January and typically lasts around 19 months meaning we could be in a bull market as early as next summer. This year is looking like a write off, but next year could be very different, infact I would say a prolonged bull run beginning as early as spring next year is very likely (the rush back into stocks will begin early next year imo).

Ben Graham, from the book "The intelligent investor":

"the real money in investing will have to be made, as most of it has in the past, not by buying and selling, but out of owning and holding securities, recieving interest and dividends and benefiting from their long term increase in value"

"The investor should have a clear concept of the difference between market price and underlying value.. and should firmly base his stock selection on the margin of safety principle"

"Wall street is in business to make commissions, and the way to succeed in business is to give customers what they want, trying hard to make money in a field where they are condemed almost by mathematical law to lose"

"Wall street is highly unfavorable.. a falstaffian joke that frequently degenerates into a madhouse.. a huge laundry in which institutions take in large blocks of each other's washing"

"Through all it's vicissitudes and casualties, as earthshaking as they were unforseen, it remained true that sound investment principles produced generally sound results. We must act on the assumption that they will continue to do so"

"Unless the price Mr market offers is either ridiculously high, or ridiculously low, the prudent investor would be wise to ignore the market's continual bids and offers and form his own ideas of the value of his holdings"

The only sells this year were from Nicholas Robertson, who sold a tiny percentage of his holding, as he has done in previous years going back many years.
https://www.lse.co.uk/DirectorsDeals.asp?shareprice=ASC&share=ASOS

Bounce coming. Will probably claw back 10-15% or so before close. It's at the top of today's top fallers list so the herd will be on it.

The fall here appears to be following the FTSE 100

nuri123a:

RE: Stay calm23 Feb 2022 16:42
"I sold at £350k at £1.52 making a loss of £50k"

Basically, Nuri got his timing wrong. He bought high, sold low and lost a lot of money in the process. The experience left him bitter and very anti-Boohoo, which comes across in his posts. Did I leave anything out nuri?

Dow soars 600 points as Powell says no plans to trigger a recession

https://www.marketwatch.com/story/u-s-stock-futures-rise-ahead-of-expected-fed-hike-as-ecb-holds-emergency-meeting-11655290761

There's actually 2 x £7m buys :

15-Jun-22 16:27:55 65.00 10,000,000 Buy* 64.82 64.90 7m

I'm seeing a £7m buy :

15-Jun-22 16:28:15 65.00 10,050,000 Buy* 64.88 64.92 7m

Global markets will likely rally tomorrow and possibly the next few days. The fed meeting and expected rise in interest rates is priced in, infact stocks are probably over sold. It could be a good few days for boo shareholders if tomorrow's update is positive.

"Expectations for a rate hike have mostly been factored in and I expect markets to see a short-term bounce from here"

https://www.livemint.com/news/india/why-some-analysts-are-expecting-some-relief-for-stock-markets-after-fed-meeting/amp-11655279490367.html

Japan Is Dropping a Gargantuan Turbine Into The Ocean to Harness 'Limitless' Energy
https://www.sciencealert.com/japan-s-dropping-a-kaiju-sized-turbine-into-the-ocean-to-fish-for-limitless-energy

I think shorters see Boo and ASOS booming back up in the years to come. This seems like a coordinated attempt to drive the price lower ahead of the next bull run, which they know is coming. They're profiting from the fall, and very soon they'll be closing their shorts and going long, perfectly positioning themselves for the next bull run, which will probably begin sometime around spring/summer next year. The bear market officially began in January and typically lasts around 19 months, meaning by next summer we could be at the beginning of a bull market.

Worth saying the share price rose strongly after the final results in may and the previous trading update in March, it rose around 30-40% during the following days of both updates.

Young people will never stop buying clothes no matter how tough things get. Sales will remain high, infact sales will most likely continue to boom. The issue is margins being squeezed due to rising costs. There is no shortage of people placing orders, far from it. As for the share price, it'll turn around eventually but it's going to take time. I read the current bear market actually began in January and that bear markets typically last around 19 months, which means we could be out of it around next summer. Perhaps it'll be followed by a prolonged bull run later next year?

It doesn't matter what people post on these boards, it won't move the share price in any particular direction. I think some are paranoid they have to continually intercept posts to protect their investments - relax about it, the kind of people who read these posts are small time investors - the sums involved are nowhere near enough to influence the share price.

Leases will be dirt cheap right now, with so many vacant retail sites in our towns and cities - landlords have to take whatever they can get meaning all the negotiating power is in the hands of the tenant.

I read the bear market officially began in January and typically last around 19 months, which is next summer.

Exceptionally low number of shares in issue, established brand, global sales, years of expertise in the sector - ASOS is the best of the online fashion retailers and it'll be back with a boom eventually, investors just have to be patient that's all. They've built a global giant from tiny beginnings and they've achieved it without having to issue billions more shares - quite an achievement really. When the tide does eventually turn, we all know how fast this thing can move.

Warren Buffett "never test the depth of the river with both feet"