RE: Why the share price is Slow; why it will Double20 Aug 2024 18:25
@ lemonade regarding "Plus500 continually has to invest in acquiring new customers to replace the churned ones who lose money or are kicked off the platform"
The Average User Acquisition Cost (AUAC) KPI is misleading.
The calculation is all marketing/advertising spend divided by number of new customers. This implies that there is no cost of marketing spent against existing and old customers, this simply isn't true.
For example, im a plus 500 customer, i used to see keifer sutherland promoting plus on a TV advert, on occasion this tempted me to go back onto Plus. Same as all the youtube adverts i get for plus 500. These are a cost which are directed at me, a existing customer, which may make hop onto plus to take a position.
What's my point?...some marketing spend maintains active customers, it doesnt have to invest in stock/inventory. it would be better to focus on return on equity or margin rather than marketing spend
@Sea, regarding "I believe the US business was 10-15% of revenues in 2023, so should reach 30%+ in 2025"
I think you are just making up numbers for the US business.
I agree with lemonade here, if it was at this level it would be reported separately, not to say it wont be come year end.