News6 Mar 2024 08:51
Cara Houlton
Ocado has been named the fastest growing supermarket as consumers continue to shop around for their weekly groceries.
According to the latest data from NIQ, sales at the online-only supermarket were up 12.2% over the 12 weeks to February 24.
M&S was the second fastest growing retailer of the period with sales up 11.9%, while sales momentum at discounters Lidl (+10.4%) and Aldi (+6%) continues to slow.
Across the full-line grocers, Sainsbury’s and Tesco both experienced an increase in market share, while Morrisons and Asda saw slower growth.
NIQ UK head of retailer and business insight Mike Watkins said: “The resilience of online grocery shopping during the highest period of inflation in decades, when household penetration fell a little, is due to the changed lifestyles of consumers.”
One in four households continue to shop online every four weeks, which he said, “suggests that omnichannel shopping in food retail is here to stay.”