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Hedgefunds are still in control and will take it down further.

NMW1969.....You'll just have to accept that BOO SP is not going anywhere anytime soon. Some posters on here are just too unrealistic and some even believe BOO is seriously 'Undervalued'.....the market decides what the correct value is and for the past 6 months or so the market drove BOO into a serious nose dive. That's just simple market forces. Some posters on here are just too blinkered to accept reality. The Hedge Funds have got this correct. Good luck with trying to recoup your investment here (I mean that). Nobody wants to lose money, but sometimes some people fall in love with a specific share and find it difficult to accept market reality.

BOO has been ( and continues) to nose dive for a long time before Ukraine invasion - wait till ASOS results early next week and watch BOO dive far lower.

Good luck with the 190 rating...last month Berenberg had a 350 rating. So why the dramatic drop in rating? Guess what - they obviously decided their 350 rating was a complete fantasy this year. Hell of a drop in rating in a month, can all be blamed on Ukraine. 100 is a more likely target for 2022.

Imagine one person selling 100 shares at £1 = 1 x £100 sell. 50 people buying 2 shares at £1 = 50 Buys of £2.....all very simple. 1 x Sell & 50 x Buys

More like £1 SP should be your target for this year.

It was just an artificial bounce the other day triggered by Ted Baker announcement.....back to reality now. Hard to see the SP going anywhere any time soon due to persistent inflation. Results will be interesting next week. One of the Directors who sold a load of shares in January must be happy (otherwise he'd be down £3 million or so in the past two months). Inflation will hold back ASOS for the foreseeable and SP is unlikely to go anywhere anytime soon. Can still be a good trading share.

Not exactly 'Shaking' - the £2 SP dreamers can keep on dreaming - it's not going to happen.

10th March 2022....."A spike to £1.60 today or tomorrow. Next week £1.20 and above all week.
Continual rise from now on & £3 later in the year." What clown posted this, ah yes, it's the LEVEL5 dreamer......keep on dreaming. Now the clown is getting excited about a move to £1. Easily excited seeing as BOO has nose dived from close to £4 all the way down. So dreamer, what happened to the 120?, never mind your 160.

It's just the typical Friday uplift......happens most Fridays + US markets will be up today as it's the start of the month....Next week may be a different story.

So I'm bearish on BOO.....so some halfwit clown said he was filtering me. Get over yourselves, SP action over the past 6 months speaks volumes. It will not see anywhere close to £2 this year. My opinion. Just because some don't like my opinion some regulars think they own this board and only want to see bullish comments. Tough, reality check.....BOO has nose dived for some very valid reasons. Mind you, I can understand why some on here are a bit sensitive to realistic comments.....you're obviously deep in the RED and didn't get out when you could have. TOUGH.

Traders may make some profit if they manage to pick up some in the low 80's and then flip it for 10%+ profit.. The dreamers expecting £2 can keep on dreaming because it's not happening any time this year. The 'good' ole days are over for BOO now and it's more than likely to float in a tight range for the foreseeable. ASOS results on 12/04 will either make or break BOO SP.

It's 'Cheap' for a number of very valid reasons. As for £2 in two months time.....keep on dreaming.

A few excited regular posters on here getting excited about a few pennies.....some people must live a very dull life seeing as they post 24/7 about every penny movement. One poster in particular posts multiple times per hour - 365 days a year. It's actually quite sad when an ole foggie is obsessed with spouting his usual nonsense 24/7 on a board. I suppose it keeps the care home staff happy.

Hedge Funds are still in control and will play for as long as they want to. Plenty of profit for the main 'Shorter' institutions.

As the ole saying goes.......'There's none too blind as those who cannot see'......It's just being played again as usual. All the talk of £2 is nonsense. it'll drop and then bounce and then drop......rinse and repeat. Good luck to anyone expecting a £2 SP anytime soon. It'll continue to be played by the Hedge Funds as long as they can make serious money on BOO. PI's are only minnows in the overall game.

Bounce on opening - followed by a decline through the day.

BOO demographic is more than likely 'minimum wage' customers....a few pennies extra is hardly going to make difference. So called 'Fast Fashion' companies are on a bit of a down trend at the moment as will likely fall further. Everyone getting excited about a £1 SP, and then it falls circa 10% in a few days.

99 by midday - in your dreams.

NMW1969....We all win some and lose some. Big difference between a pure gambler and someone who can usually read the market is that 'Gamblers' usually lose. Hedge Funds have made big money on BOO for a good reason, they don't usually focus on a business without good reason. They rely on people like you who fall in love with a share.