RE: Rns at ASOS13 Nov 2025 12:36
I was taking a mental health break from this board until something tangible came out.
However, the Asos vs Boo debate is interesting.
Asos does give the impression of a better run retailer. It has always come across as more professional and disciplined and focused on retailing best practise. The RNS this morning announcing when it will provide results is an example. I was hoping Dan would professionalise the business more but alas we are not even given a date for the interims. I can understand the sparse guidance given closure of Burnley and potential disposal of PLT, but no earnings date?
Yes Boo has a patchy record in terms of acquisition, but let's face it, Debs may be the saving grace of legacy Boo. Debs does have excellent long-term potential as a brand and this could be a multi-bagger.
Likewise, despite the perception that Asos is better run, the fact is Boo has a much stronger balance sheet and operationally, the reported numbers are comparable in terms of revenues or GMV. Boo also has significant optionality in terms of a disposal whereas Asos has essentially played this card with the TopShop spin-off.
I own both Boo and Asos so no one should be taking investment advice from me. However, if I was a foreign bidder, and this was on a like-for-like basis, I would choose Asos all day over Youth Brands. However, Asos has a balance sheet issue and Boo has: 1) Optionality; and 2) Debenhams.