World cup...proving very popular and lucrative.....Today 14:08
Fifa has projected revenues of $13bn from the current edition of the competition, which is its biggest ever in terms of both number of teams, 48, and geographical spread, as it is taking place across the US, Canada and Mexico.
“The Fifa World Cup brand’s $5.2b valuation reflects both its resilience and its opportunity,” said Brand Finance’s head of sports services Scott Moore. .............