May be worth reading again20 Mar 2020 12:31
Wed, 29th Jan 2020 07:00
RNS Number : 2247B
Tremor International Ltd
29 January 2020
Tremor International Ltd
("Tremor" or the "Company")
Trading Update
&
Notice of Results
Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, provides an update on trading for the year ended 31 December 2019.
2019 was a transformational year for Tremor driven by the merger with RhythmOne plc ("RhythmOne") in April. The transaction marked the shift in Tremor's focus to video brand advertising, with the performance marketing element of the Company becoming minor in terms of top-line results and EBITDA. Tremor moved to centre stage in the video advertising (digital and CTV) arena as it continued to focus on Video, Data and CTV. Furthermore, the transaction created a business of significant scale, delivered substantial operational opportunities and established a platform from which the business can capitalise on the global growth in digital video advertising.
Following completion of the merger, the Board has been focused on the integration of RhythmOne and re-organising the business to concentrate on brand advertising and higher-margin activities. These activities helped to create a streamlined end-to-end and efficient solution as well as driving synergies in a relatively short period of time.
Tremor expects to report adjusted EBITDA for the full year ended 31 December 2019 in-line with expectations* at c. $60 million. This was achieved on revenues of c. $325 million, as a result of the actions described above. Tremor remains a highly cash generative business with a net cash position of over $75 million as at 31 December 2019. This strong cash position was delivered post the $25 million share buyback programme during 2019 and $5 million of data pre-payments for 2020. The Board will continue to evaluate how best to deploy the Company's cash reserves in order to optimise shareholder value.
With the integration of RhythmOne now complete, the Company's combined offering is structured in two business units; Tremor Video (demand-side) and RhythmOne (the Exchange/supply-side). Private Marketplace capabilities and enhanced CTV solutions and partnerships have been launched. Further synergistic initiatives are planned in 2020, including the expansion of the Company's Exchange into international markets. This initiative has been accelerated by the acquisition of Unruly, announced at the beginning of January 2020. In the current eco-system Tremor represents one of the largest platforms among independent players in the video space in the US and international markets.