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L’Oréal Groupe announced it completed revamping its North America Research & Innovation Center in Clark, New Jersey–and the new $160 million state-of-the-art, 250,000-square-foot facility will fuel product development innovations.

Promoting the opening of the new R&I Center, Nicolas Hieronimus, CEO of L’Oréal, spoke to CNBC’s Charlotte Reed about the importance of innovation and how it stimulates the consumer’s interest in new products in an exclusive

“Ten to fifteen percent of our business comes from new products—and so you have to constantly surprise and delight the consumer,” he said.

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On the assumption L’Oréal are indeed, using Zenakine

Let’s say 12% of L’Oréal revenues are new products

That’s about £4.5BN a year of new products.

Get a blockbuster, and that number jumps.

Let’s say £6BN

That’s retail sales. , so reduce it to £1BN of ingredients

Then reduce again to remove non Zenakine sales

Result : perhaps £300M Zenakine sales to L’Oréal a year.

Across all Croda clients perhaps a billion sales from Croda, if Zenakine is a Blockbuster.

Zenakine wins hands down by adding sleep, to all the other huge advantages of the product, in a single formulation.

All the other solutions , are side shows.

Zenakine is head and shoulders above what’s in the market today.

The cosmetic industry knows this.

Hence I believe we have an out and out Blockbuster.

Have you any idea of the clout Croda has, in Cosmetic Actives. ?

Brands trust and respect Croda .

Croda are also huge within the industry 2nd only to BASF

Nicholas Vallillo

Key Account Manager - Croda Beauty

Linked in

What attracted me to SBTX and Zenakine was the sheer size of the addressable market.

Half the world’s population..!!

That’s where blockbusters come from.

They eat up the market, because they are better than the rest.

Adoption rates can take your breath away. !!

Yes, it is !!

Then to think, you have the Killer Hero ingredient of the decade , getting 10% plus clear profit, on sales across the world.

Note what the other products do not mention .!

Zenakine is 100% natural-origin content (ISO 16128). It is also readily biodegradable and adheres to RSPO and COSMOS standards.

Vaishnavi Deshpande AroteVaishnavi Deshpande Arote

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Associate Manager - Research (Consumer Care) at Croda. Formulation Development | Claims Substantiation | Application Evaluation | Technical Support | Business Development |Associate Manager - Research (Consumer Care) at Croda. Formulation Development | Claims Substantiation | Application Evaluation | Technical Support | Business Development |

2w • 2 weeks ago • Visible to anyone on or off LinkedIn

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The link between emotions, sleep and skin health is no secret. But what if your skin could actively help you feel better, inside and out?

Introducing Zenakine™, our latest neurocosmetic innovation designed to restore emotional balance and enhance skin vitality. Clinically proven to boost happiness by 13.5%, improve sleep quality in just two weeks and visibly reduce signs of fatigue, Zenakine is where skincare meets self-care.

Harnessing the power of biotechnology, Zenakine stimulates the release of “feel-good” messengers within the skin, promoting a smoother, more resilient complexion and a greater sense of well-being.

Learn about the Croda Beauty Actives team's latest breakthrough ingredient: https://ow.ly/6Cfc30sMmZN

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Key Account Manager at CrodaKey Account Manager at Croda

1w • 1 week ago • Visible to anyone on or off LinkedIn

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Longevity, well-ageing, neurocosmetics, biotechnology and skin barrier health - these are more than just buzzwords; they’re driving forces behind today’s cosmetic innovation. But did you know there’s a breakthrough active ingredient that connects all of these evolving consumer needs?

Introducing Zenakine™, a cutting-edge active that promotes healthy ageing by boosting the expression of Sirtuin 1 (SIRT1), a key longevity protein. Zenakine helps strengthen the skin’s natural defences against oxidative stress, DNA damage and inflammation, while supporting skin balance and reinforcing a resilient barrier.

What’s more, this biotechnologically derived neurocosmetic has been shown to improve sleep quality and stimulate the production of feel-good messengers in the skin, promoting both visible and emotional well-being.

Discover the science behind Zenakine - https://ow.ly/eGBE30sMIvH

Https://www.gcimagazine.com/ingredients/skin-care/news/22940966/how-these-star-ingredients-are-setting-new-standards-in-beauty?utm_source=newsletter-html&utm_medium=email&utm_campaign=GCI+E-Newsletter+05-29-2025

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Mr Ashman said nothing gets near Zenakine

He is correct

None of these other products will get past the garden gate .!!

Copy and paste

Chris HolmanChris Holman

Then scroll down all posts

See Zenakine

One month ago

View Chris Holman’s graphic link

Chris HolmanChris Holman

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Creative Designer | Driving Organisational Change & Innovation | Expert in Transformative Design Strategies, AI language translation product ownerCreative Designer | Driving Organisational Change & Innovation | Expert in Transformative Design Strategies, AI language translation product owner

1mo • 1 month ago • Visible to anyone on or off LinkedIn

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Vfx breakdown from a PowerPoint slide to finished add, blender was an easy choice as it can handle this type of scene running in real time, which allows faster testing. Came out well!

Bazz , Croda are on the case, they have a master plan, that it’s best we do not know. !!

That plan started rolling out in public in April, in May I posted up a Croda training session, in June I expect more along those lines.

None of it has any effect of profits due to SBTX ;

No one, on this BB has ever gone through the reasons, and advantages of the NDA.

First and foremost it puts Croda in control, to prevent potential issues .

It keeps what Croda wants, behind closed doors, until they are ready.

Every single action , is based on potential profits they intend to make from Zenakine

By example the extra year for the clinical sleep studies , was for very good reason and was 100% correct

No one at SBTX had any idea of that breakthrough when the deal was signed 6 odd years ago.

It has increased potential sales massively .

Moving on

If I was l O’real would I want this out in the open prior to a product launch ? ( with millions of pounds marketing budget ).

NO ; I WOULD NOT

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At the end of the day , SBTX shareholders gain from every correct step Croda make.

***There is no escaping the fact that the world's leading experts and suppliers of cosmetic ingredients spent years evaluating our patent-protected lysate before committing to it and have now launched it as one of their flagship/breakthrough ingredients for 2025. That is the biggest vote of confidence that we could ever have hoped for and should give us great reassurance.***

100% correct, the experts are backing Zenakine to the hilt. !!

The PE ratio will match, or overtake the growth rate going forward .

Let’s guess £300,00 Croda revenue by June 30th , 2025.

June 2026 could see £300,000 a month. !!

If revenues to SBTX are 15% ( premium double digit ) , and it’s a Blockbuster, expect way more.

It’s that kind of growth that puts a companies PE through the roof .

I must also inform you that when this gets out to a worldwide audience, ( not today’s handful of BB followers ), the shares get purchased by all sorts, attempting to get on the bandwagon.

The PE can then go ballistic, to a rating that would no doubt, encourage selling by those old hands here today.

We have perhaps 3-5 years growth to go , at real pace , prior to any slowdown in that growth rate from Zenakine

Zenakine can be added to so many products , it’s a DREAM TICKET .

Estée Lauder is among those beauty businesses betting on sleep and investing heavily.

It recently appointed Dr Matthew Walker as its first-ever Global Sleep Science Advisor to further tap into this “global sleep movement”.

Walker is working with the beauty brand to deepen its nighttime skin care research and innovation, providing them with the latest research finings and resources in sleep study.

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But Oleric knows best .!!!!

Lol

You’re not sorry being so negative, you thrive on it. .!!

Others see a Blockbuster

As Ashman says , nothing anywhere near, “ to match it.

Croda will use its pricing power

Clients will be going head over heals for Zenakine within their formulations

That’s even before consumers try it .!!

Look at the competition :

https://www.cosmeticsandtoiletries.com/research/literature-data/article/22941418/breakthrough-bacteria-boost-loral-files-patent-on-crystallized-live-probiotic-antiaging-skin-care-formula

Look at the % improvements a poxy 2% to 5%

Then look up Zenakine .!!

This is the reason I personally believe the mega players will be top of the list of buyers of Zenakine.

As Ashman says nothing anywhere near to match it.

AI :

****It’s difficult to give an exact number of skincare products that use retinol, but it's a very common ingredient in a wide variety of skincare products ***

S Ashman alluded to Zenakine replacing both Retinol and Matrixyl, in the results and launch presentation, 6 weeks ago.

Croda has extremely high hopes that Zenakine will do just that.

So do I