RE: £36k sell18 Jan 2024 15:32
Re management stating that a placement won't be at a discount, they also said CiRT sales were on an exponential growth trajectory back in June/July. As Dibs says it is hard to take anything they say at face value now.
In addition I am increasingly concerned as to.tbeir ability to commercialise our products. Burrows insistence that P2P via medics is the way to go is looking seriously flawed. The numbers don't lie, but claims that sales stalled because 1 guy was sick suggest there mIght be less honesty elsewhere in our processes. Bedides, I thought it was the doctors that would do the selling so why are the numbers of doctors engaged not growing with awareness?
A competent sales plan will recognise that there are multiple demands to meet. Pricing for bulk purchases. early adopter deals, after sales support , technical differentiation, logistics, delivery times even performance guarantees are factors customers will need addressing but how do you do that when your focus is very much on the end users?
Educating the end users (doctors) is just one facet of many. Front line doctors do need to be on board but they can't sell to their purchasing managers.
I had thought these other elements of the sales process would be understood and properly addressed but perhaps I was presumptious to do so.
As things stand I see the SP sliding continuously until their is positive news on revenues and that seems a long way off. If we don't get taken over at a a hefty discount, I see a significant erosion of our asset value as we hold a car boot sale of intellectual.property in order to survive. All hugely disappointing.