Leap6 Jan 2021 09:55
5 investments in 2021 are going to revalue upwardly let’s look at just one..
Leap Gaming
FFWD are the majority shareholders with 43.4%
IMG own 25% they have fully integrated Leaps virtuals & casino games into IMG Arena. (See imgarena.com)
Who are IMG? IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands & sports organisations.
Licensing for brands & sports organisations -This is key. It enables Leap to create licensed BRANDED gaming.
How big are IMG? Look at their client list Rolex, Etihad, Microsoft, JP Morgan etc they offer these companies brand strategy and activation; sponsorships and endorsements; creative development and design; digital and original content; naming rights; public relations; live events; branded impact; and B2B services help brands leverage the world around them to create targeted, relevant programs that deliver measurable value.
IMG & the Sporting world - IMG support the world’s leading brands, institutions, events and trademarks through professional licensing management. By connecting their clients with properties interested in partnering as licensees, they help them monetize their intellectual property while creating new avenues for marketing and promotion.
Brands include :-Ferrari, Ducati, Royal Ascot, Wimbledon, Bugatti, Alfa Romeo, Aston Martin, Maserati, VW, Barcelona, Juventus, Roma, Le Mans 24, Bundesliga, NFL, Rugby World Cup, The Open, US open, French Open, Euro 2020, UFC, NASCAR etc
All the above could be created as a branded game by Leap. So far they have created branded tennis, branded golf, branded NASCAR. They have a lot more in the pipeline. The possibilities are endless...
What’s going to happen to Leap? A London listing & IPO is proposed for Q1. See the US IPO market in 2020 dominated by gambling IPOs, all of which have had spectacular rises in value. The market is very hot due to a few factors, US law changes allowing gambling in virtually every state, covid meaning land based casinos are now investing massively in online gaming (see MGM, Entain, Caesar’s deals etc)
Value to FFWD?
Look at 888sports website (one of the world’s biggest gambling sites) virtual sports are provided by Leap & Inspired Gaming. Inspired is listed on the Nasdaq at $150 million MCAP....They don’t have a licensing partner like IMG!