Adobe data28 Nov 2020 16:53
Consumers spent $9 billion on the web the day after Thanksgiving, up 21.6% year over year, according to data from Adobe Analytics.
The pandemic pushed more shoppers to stay home and shop online from their sofas, avoiding crowded stores and waiting in lines at malls.
Cyber Monday 2020 is expected to become the biggest digital sales day in history in the United States.
People visit at the Shops at Hudson Yards during early opening for the Black Friday sales in Manhattan, New York, November 27, 2020.
People visit at the Shops at Hudson Yards during early opening for the Black Friday sales in Manhattan, New York, November 27, 2020.
Eduardo Munoz | Reuters
Spending online on Black Friday this year surged nearly 22% to hit a new record, according to data from Adobe Analytics, as the Covid pandemic pushed more people to shop from the sofa and avoid crowded stores and malls.
Consumers spent $9 billion on the web the day after Thanksgiving, up 21.6% year over year, according to Adobe, which analyzes website transactions from 80 of the top 100 U.S. online retailers.