RE: Domain Names18 May 2021 18:36
But that's two lots of marketing and again there is no x-sell
What if someone bought from topshop, goes on to asos and buys a lipstick
Rather than 1 package there is 2
So double marketing costs, double seo burden, two operating systems and then no sales synergy. It would be madness
When you google topshop you find asos and asos have done plenty to make this known. And long term this bring huge benefits as the above
It's a lot better this way