Member Info for danl90

@people - all those shares! Sorry fella if you sat on £1million you can pay for some snippets of info!

Only joking

The test and repeat model is boo big data ups

They produce c.300 - 500 of an item really quick. They they monitor
- how fast this sells
- where is sells
- how many times a user looked at it
- what else was bought
- what price they paid ie did they buy it only after a 10% price drop etc

As rag explained “topshop did this” but the comparison is poor as he said 300 - 500 pieces across 30 stores (cat a store - busy one cat B less busy and cat c smaller store)

So the topshop way was the best they could do but it’s woefully poor as coverage is 30 stores so only 10% of estate. Hardly a great view of the whole U.K. also the data they could extract was nothing. What else bought? How many times did the customer pick up the item?

Boo use the data to know how many to bulk order. Ie if the 500 sold fast its hot so order 10,000 if it sold slower but part of an outfit get 5,000 but also order the matching socks and nipple tassels as most people bundled that.

This is great as boo sells the t shirt, the socks and nipple tassels moving forward where as topshop might sell the t shirt but then the customer goes else where for the rest

Also boo can learn your shopping patterns. Why do you always buy a dress in June? Oh that matches your birthday let’s ramp up marketing to you a month before or a discount code. Topshop can’t do this. And boo way makes it less likely you’ll shop around as you have a personal discount!

Data is also used in the advertising engine too. It’s what this company is. It’s data driven and data is a lot easier to get hold of

For examples what is peoples usual shopping time? We can send you emails at 4am on a Sunday as we know that’s when you most often shop or whatever

When you think of the opportunities it’s mindblowing. This is why moonpig is going out as a tech company. Rag would say it’s a cars business

https://www.google.com/amp/s/amp.theguardian.com/commentisfree/2021/jan/09/topshop-changed-fashion-industry-left-behind

Really useful article describing how the likes of boo brought down topshop but also how topshop emerged!

“ Previously, mass-market clothing production ran months behind the pieces luxury designers showcased at catwalk shows, until Topshop and its peers – including Zara and Mango – began to match these trends, almost like-for-like. Fashion shows were once heavily guarded events to which high-street designers weren’t invited (some even paid for blackmarket catwalk footage). But the advent of social media and blogging made catwalk trends more accessible, and Topshop was well placed to meet them.”

Saying how topshop used social media and early tech to get insight to trends from catwalks which wasn’t previously allowed. Although it’s unimaginable in the modern day that Shein can’t do this

“ In many ways, Topshop has been the victim of its own success. The fashion playing field it once helped to level has evolved; the business model it once pioneered now seems old-fashioned alongside social media-savvy competitors that don’t even have brick and mortar stores (or the overheads that go with them)”

It’s there black and white. The business models dinosaur is used to are old- fashioned. The world changed. And is changing again

Pinstripe went bust!

Too many years being stuck shifting boxes wondering what it was everyone else around me did to go make millions. Would drive any one a bit mad

Btw do you guys think the internet will catch on?

“It not a homophobic reference as I work in fashion” ha that’s even worse! Do all homosexuals work in fashion? This really is the 80’s where we are still pigeon holing people. Honestly this is archaic thinking and it’s a bit embarrassing

Fine he’s getting paid a bit on some topshop stuff the point here are “he never saw it coming” he should have been assessing his business and which customers are risks based on what he knows. But he didn’t and got stung. The below isn’t a success! He got 50p on £1 that’s bad!

“We all want to make money here” but this guy after 30 years in the trade can’t value a fashion business! How can you not do that after 30 years? Because he’s a box shifter

@akhtar agreed. If you’re talking about today. The board are great. That parliamentary committee was awesome!

Agree US distribution is the big game changer here for the next phase of the online fast fashion fight

But M&S have always had good management and incentives. It doesn’t guarantee success.

Boo is flying atm and near future

@people - completely agree. Any business which survives year after year needs to reinvent itself constantly and stay a head of the pack and most of all not just write off competition

Boo can beat Shein - of course it can! Why shouldn’t it be able to emerge victorious? But we are dead right to monitor and watch

https://www.reuters.com/article/us-inditex-challengers-focus/chinas-turbo-charged-online-fashion-takes-on-zara-and-hm-idUSKBN27034K

Whole thing is interesting but last two paragraphs - “fast fashion 2.0”

Rag thinks this is just a Chinese business “that doesn’t get our trends” that might have been the case in 1980 when he was helping joe bloggs but now Shein can have staff based in the U.K. looking at trends, they share those with someone in Denmark to design and get them manufactured in China. I think he’s missed what’s just happened with CV-19 lockdowns but the whole world has gone to remote working. My gf goes on her phone now and looks at what photos are being posted at the holiday resort we just booked yesterday so she can make sure we match the “vibe”. His way of thinking and process is old hat. Remember his job has nothing to do with the consumer. He makes orders and sends them. Nothing on pricing, marketing, proposition etc and it shows. His answers at this point is just waffle. He said he tried it with idle man and it failed. There’s uni guys and girls doing this from laptops. They didn’t have the synergy of a factory and they make it work? So he must have really buggered up!

Also “runs a business” but can’t read a p&l or balance sheet? Come on.

Agree Sheins investors aren’t no bodies. They have deep pockets but so do we and we are highly cash generative which bodes well

As I’ve said 1-3years nothing worries me. Hold this stock and you’ll be rewarded. I’m trying to look to the future and the fast fashion 2.0 landscape is different. Every business is different we all know it

Data, internet and faster global travel mean the world is changing. @people you read the moon pig ipo article I posted? Agree everything I’ve said the bankers are saying moonlig should do! Data, data and data! Not “moonlig should increase volumes and wholesale cards” as then yet hey would be looking at a £200m ipo not $1 billion.

If that’s not a clear enough example for you all as to who’s been talking rubbish... well up to you. But you’re more likely to see £6

Agree with lucky. As much as there a silver lining atm it’s a complete coin toss

Buy glencore is a better bet. Look at copper. There is a deficit of it in world and China has been buying it in unimaginable quantities. Biden promised a $2 trillion green infrastructure revolution all that needs copper! Most modern countries are banning petrol cars in 20-30 years a copper car uses 3 times a petrol car

Disclaimer - 85% of this post is wrong as I have never worked in a mine

Ha just watching the voice. The audience wanted to know if Tom Jones had tik tok! Then the next girl singing is on as she gathered 1m views on tik tok and one of the judges (short pink hair knew her...where from? Tik tok!)

It’s absolute rubbish! We are going wholesale

Disclaimer - 85% of this post is wrong as I didn’t work at pinstripe (a business which went bust 20 odd years ago - also I’m a huge internetaphobe it will never catch on)

I’ll admit I’m bad for not leaving it.

He’s just bad! Hope he gets his money back from Topshop going bust! Great industry insight

And 85% wrong yet most of what I point him to is said by our board! What a dinosaur

Really hope we get topshop so it will be seen the wholesale division will be chopped and the dinosaur can see how the future will look

https://www.google.com/amp/s/amp.ft.com/content/a557a1a0-f5ae-4ee2-b3ce-9a69a12dd5e5

Moon pig to bill itself as a tech business and go for £1billion valuation. Oddly enough there seems to be some value in being “tech” is this another example of the dinosaur being wrong? I think so!

“
The company is likely to be marketed as a technology stock rather than a retailer, highlighting its use of data to understand “why you buy not what you buy”, as senior executives put it.”

All about data. If you convince investors you use data to grow sales then you get rewarded! If we wholesale we are worth naff all

Someone give the dinosaur a nod ;)

@conner did I not answer this like 4 times? I’m watching it and highlighting it the same your saying the BOD are.

You’re an investor. You should be in tune to what the opportunities and risks are in the business and also the sector

I’ve just said the current risk is minimal but I’m saying which you just pointed out this is something to keep an eye on.

If you were an investor in topshop or M&S wouldn’t you wish you kept your eye on the online trend? The BOD did(ish) and now your investment would be worthless so you’d have been wise to keep a track on this yourself

And my point was on tik tok that we went BIG into tik tok but that someone else beat us - people are finding that hard to accept. Can be fixed but it might be expensive. You might know that we don’t have shops so social media is how we win customers

@keep sorry I tried!

85% wrong about what?

That Shein can’t have an office here and manufacture in China?

You never answer anything except stories from
Pinstripe!

@inferno - fully get it but my view isn’t that boo is lost so I won’t “sell up” I think boo is a great business and there’s a bright future. This is what couldn’t understand I was commenting about structural changes in the industry as my concern. No criticisms on boo

In my view other than the slow in Q2 Europe there is no reason to think boo isn’t doing great! If they grow in ROE and US on these results and management is optimistic you’d be daft to sell right now or near future

I just think rag is dangerous. His insight into manufacturing is great but often he’s out of step with the modern world. If he’s been 30 years in the game but can’t read a P&L or a balance sheet or articulate margin compression, price elasticity etc he obviously hasn’t made it to the board room.

Do you think John Lytelle can do these things?

Or the thought that no one accept someone from outside fashion can understand? How caramel frappes you think Bill Akman served before he decided he knew Starbucks was undervalued?

Also he needs to apologies for the homophobic slur and others should call that out! It might have been funny 30 years ago in pinstripe. But pinstripe is gone and so is that type of indecent behaviour

Bring on wholesaling!

Sorry - I haven’t kept to one sentence but why is tik tok relevant? We are going into the wholesale business!

Yeah - are homophobic references acceptable in the modern day?
- is the internet going to change design to production processes and should boo invest? MK currently getting some miles on the Rolls going up and down to Leicester! The depreciation must hurt!

@jnferno I ask questions. People answer and ask questions back. Its naturally how conversations go

Or should I just share stories about pinstripe from 30 years ago?

Also rag who says you can’t compare to cars has just compared to cars!

He’s in his own box again. This dinosaur’s brain is getting worn out

Zara manage it. That’s a bit more of a relevant example. Asos design in London and where is their manufacture rag? Is it also in Turkey?

Can’t even consider his own industry when he makes points. Why is that? Because the industry rag knows is dying or dead!

Quick poll
- will the internet be huge?
- should boo (who design in manchester) invest in the internet to send designs to Leicester. Atm I believe MK drives these down personally in the Rolls
- should boo use social media to assess and tap into new clothing trends? Atm the team just walk round the Arndale constantly. During pandemic this is funny as they all walk in a line 2m apart, it’s like a conga but holding clip boards

You see rag the old world hurdles are gone or low. You can tap into fashion trends from a phone, design it on an iPad and have it shipped to Mexico from China all while sat in Swansea

@dinosaur rag - Sheins design is in the UK and Europe. Like Zara is in Spain production is in the Turkey

The staff in the U.K. are on the same trends as boo staff. They design and use this thing called the internet to send designs to China instantly.

Rumours are this internet thing could be huge! Some as sceptical though

Honestly mate you can’t live and breath this at all! You’re so far off the mark!

You think Shein and others are just operating in silo in China. They are leading trends just as fast. Their design, social media and marketing is all in the western world

China is just production.

Try some more homophobic slurs!

Do Liberum refer to pinstripe in the article?