RE: Boooohoooo18 Jan 2021 17:58
@rag possible yeah but if you think prices have to go up and can go up then you've no reason to worry about margin, as you'd just pass it on
I think the reason analysts worry about margin is they possibly (and it might be that we don't get fashion - yellow is yellow to me - but to your patone point the other day I did find this which you might order https://www.boohoo.com/pantone-acid-washed-oversized-hoodie/FZZ04041.html?color=111) but agree that boo needs to be the cheapest or one of the cheapest operators so there is limited to no movement on price uplift - but after all we are accountants. But holds true if we thought they could raise prices costs wouldn't worry me
Also i'm slightly confused but cutting costs from the fabric and suffering return costs which erodes margin (which I'd agree with) seems to be a different point to the cost pressures you mentioned in the post before ("costs needed to move BH towards growth, eg importing, re sourcing, marketing, people, systems.")
I guess i'd see reducing fabric quality as a controllable cost which would be down to boo making an active decision where as the second lot are broadly market driven and outside of our control