RE: Keeping it simple21 May 2021 12:53
@Andrewukdealer
Have you read today's RNS? I quote our new CEO, "In particular, enhancing our card-led proposition through ALL SALES CHANNELS and accelerating the increase in our capability and capacity to fulfil sales demand via our ONLINE channel, and so capitalise upon the move to ONLINE adopted by more customers over the last year."
Perhaps you could explain how CARD, after the re-opening of non-essential businesses, can restore their physical store revenue without cannibalising their online sales?
They have launched a new website, an app and are far more price-competitive than Moonpig, Funky Pigeon and the like who do not have their own supply chain (printing plant). They are also advertising their app all over social media. Just because they don't run radio and TV ads (which cost a few quid) doesn't mean they do not recognise the opportunitiy in online.
I would also suggest you read up on their growth strategy which ties up their online capability with their physical stores; e.g. click & collect balloon displays, which for some reason, people cannot get enough of. Physical stores are their USP whilst new online cardmakers are coming on stream.