Life in the old Dinosaur yet?10 Mar 2017 09:14
Countrywide's hybrid offering working despite having not silly TV adverts or even a memorable name...
https://thenegotiator.co.uk/countrywide-hybrid-agents/
I looked at their offering a few weeks ago and thought they would fail because their branding was poor. "Austin & Wyatt" really doesn't have the same ring to it as PurpleBricks. They trialed with a few chains.
They are claiming that it's gone better than they expected though "Results from its original trial brands from earlier in 2016 reveal that having a ‘hybrid’ option drove 11% more valuations, 18% more instructions and 9% more sales, all without impacting fee levels, the company says.".
The platform that drives the offering across the different brands has so far seen 2,700 online accounts set up and 1,000 valuations booked online.
“The launch of our digital sales pilot in summer 2016 has surpassed our ambitions and we have now accelerated the roll-out to more than 25% of our network,” says Chief Executive Alison Platt.
I still think you need a better brand though and I can't see it not impacting their commission based income.