Member Info for cowbridge

Nice1 agree was hoping for more excitement but they just have to keep refining the strategy and they can still get there

its at the high end of costs so might not be in boots but do note that loreal have a brand skinbetter science that is at a similar price level and maybe it is easier to drop prices over time than it is to increase them and get rid of loyal customers

i found this article

https://www.beautyindependent.com/inflexion-medik8s-historic-exit-loreal/

i liked this quote

"and helped orchestrate a precision growth strategy leaning on direct-to-consumer distribution, select key physical and digital retailers (Space NK, John Lewis, Dermstore and Amazon, for example) and careful geographic expansion, particularly to the United States." so you can build a big brand through direct to consumer as the world goes on line

No i dont if the technology stacks up and of course IMM still needs a partner which hopefully it will get soon

I particularly like the recent sale of the british run Medik8 to loreal which was sold on a multiple of 13 times sales

i have used their products and they are great and based on high dosages just below prescription strength so yes we are in the right space if we can execute

workhttps://www.beautyindependent.com/loreal-science-medik8-acquisition/#:~:text=Benton%20Sturt%2C%20head%20of%20the,seeing%20the%20last%20five%20years.%E2%80%9D

Yes vas

Also when you google skin + cell it doesn’t come up on the top page at all even when you use the + sign

So maybe they need to use google ads

Just found on the website

The Power of Bioactive Vitamins

Niacinamide (Vitamin B3) is our hero ingredient. Independent tests prove our system delivers B3 deeper than other brands — improving barrier function, fighting inflammation, reducing pigmentation, boosting elasticity, and protecting against UV damage.

i think therefore they should be pushing this claim all the time as that is their difference

What i do not know is if the cosmetic product has some of the sol technology in it or is completely different?

the swith to cosmetics was i think advised by Marinnaud as once they saw the product they felt it is cheaper and quicker to market as a cosmetic

i felt that our science page on the skinandcell web page should have its own header and not just be in the about us section, for me the benefit of the product was that they had an unique delivery mechanism that meant it was easier to penetrate the cells whatever the indredients they included

the web site says

Our patented I/O Technology:

Optimises the residual phase for deeper ingredient delivery.

Helps vitamins reach the dermis where new skin cells form.

Supports DNA repair for healthier new skin cells.

so i just do not know to what extent this is unique but i would love to see empathises on deeper ingredient delivery than rival products

my understanding was it was their delivery system and so future products could be any product good for the skin like vitamin C

so i would like that regularly trumpeted on tick tok

i think sol is still in the pipeline they bet this would generate revenue first?

i also note oddly a comment on a limited edition run on instagram so not sure if they will change the ingredients as they go on for the next round of production?

Thanks Vascular

Yes my fault getting senile, that was 2014 sorry misread but the meeting should be in October and I’d prefer to attend needs date soon

I did see a cool Japanese anime from falsefitt on the instagram account showing the cartoon character using the cream which I liked a lot so starting to get interesting

Incanthera's AGM will be held at 11:00 am on Thursday,17 October 2024 at the offices of Gateley Plc, 1 Paternoster Square, London EC4M 7DX.

it will be live broadcast but i think i might actually go

key to understand how sales are going

would obviously want with the shares underwater from when i bought them for retail investors to have the same rights to a fund raise as everyone else do not want to be diluted just before success but equally not certain of success so might not invest more but will have to see what they say! on the otherhand there may be no need for a fund raise if the product sells well we will see

Https://www.proactiveinvestors.co.uk/register/event_details/462

proactive presentation 9 october

hopefully get some idea of sales!

the reposts on tiktok are quite young people and they were given a sample not the full product (does that work) all have about 50k in followers so slow incremental but can be a steady build up, not sure if the main market for the product

i like the instagram of the skin diary https://www.instagram.com/theskindiary/?hl=en

currently looks more detailed and slicker and infact i had bought the product off instagram a few month back and not cheap at over £100

but launched i think a few years back so being building

this web site suggests selling over 60,000 products a year but obviously more established and the reason i was ok with the pivot to direct marketing

https://www.finishingline.co.uk/case-study/the-skin-diary/

comes out of work from manchester universtity and of course similar stuff to the science in boots no 7 perfect and protect which again came out of manchester university. https://www.manchester.ac.uk/about/news/the-skin-diary-acquires-cgskin-in-mission-to-shake-up-skincare-space/

and our tech is from bradford uni so again a norhtern universtiy pulling its weight?

so i think very doable would like to see an instagram account which i think is for a bit older customers in uk and news of chinese marketing

Although i guess the main market might even be china and i might not have seen any of that campaign

a gold product made in switzerland with solid science behind it is ideal for the chinese market

I guess it works with all ages but as it is so expensive hope it also targets the middle aged on say instagram hopefully that comes next!

hopefully it gets discussed in vogue and the style section of the sunday times?

not sure powering the microchondria is enough what did the studies show does it work better than other products not really sure this is pushed hard enough as if i buy a £240 serum it may work quickly but i might need six months to really see the difference so need to know that the science stacks up and does the web site explain this well enough?

still prefer the oneskin.co to our website but hopefully we will get there very early days

I just registered have never posted but followed for a long time

but i bought the serum for around £260 and it came last week

i thought the pots looked much better in real life and looked classy and the cream felt thick so i was happy though quite small its very like Augustina Bader

my only criticism is that the cream came on its own i would like a little booklet really emphasising how the technology has managed to get the product deeper into the skin than its competitors

i have previously bought a product oneksin and that was good on the science and the reasons to buy

anyway i thought that might be useful so decided to register

the shares are very volatile on very low volumes will all depend on how it sells but the strategy can be adjusted until they get it right if the tech is as good as claimed and after two pots hopefully i will notice a difference and i will let you know at a later date if any results especially b6 targeting age spots!