Dropping like a stone17 Jul 2018 11:22
Price fell through the floor yesterday but appears to have stabilised today at around 20p.
Given how close that is to the 19p offer price, it seems absolutely crazy to consider buying any. As others have suggested, possibly better to wait until the new shares are live on 27th and see what the price is then. I suspect c. 17p?
With regards to the business itself I think the comparison with Debenhams is only valid from a top line numbers perspective.
These are 2 very different businesses. They may well have a common theme of having been woefully mismanaged and both on the ropes from a survival perspective.
You must look first at the basics - Debenhams as a retailer is a department store with a UK base. There are others similar - JL, HoF, etc. Mothercare is a nursery / children’s retailer with a UK base and large overseas estate predominately francised. Even if the UK falls apart completely, there will be value in the overseas business which in places like the Middle East are actually quite strong.
The problem that MC has as a UK retailer is that the number of stores in the estate was way too many, the “tail” was looking never than the body. The tail has been reduced over the last 5 years from around 280 to 150, with the realisation that the sweet spot was about 120. This would give good bricks and mortor coverage of the UK as a significant touch point to the online business. Online is around 30% of trade now but for reasons that I won’t go into here, it’s hard to quantify exactly.
The post Brexit world of retailing and the stalling of consumer spending has hit the business hard. Combine that with price rises from manufacturers (from Fx changes) and a strategy of discounting to drive footfall and you’re left in a bit of a mess.
The reduction of the store estate to 70ish stores is an efficient number and you would be surprised perhaps with how well some stores do, less surprised by how bad others do!
The management team on the whole know what needs to be done but have lacked the funds to do it or simply the personnel below them to implement the strategy.
I believe there is good value in the long term for this at 19p a share, there was a time about 4 years ago when the price was 330 and a focus on getting to 450. Those days are a long way off. I do think (and hope) that the business will survive after a lot of pain first.
I have no affiliation with MC whatsoever so these are my personal views and from past experience working with (but not for) them.