The real news re Update from ITV6 Nov 2025 08:55
Copied from Reuters not the Big Ego Pogo w4nksstanley and other mouthpieces
British broadcaster ITV
ITV
warned advertising revenue would be 9% lower in the last quarter of 2025, reflecting pullback by advertisers after the government put Britain on notice of tax rises in the budget later this month.
ITV, Britain's biggest free-to-air commercial broadcaster, said it was seeing "widespread caution" across sectors as brands braced for the impact from expected tax rises from finance minister Rachel Reeves on November 26.
The company said on Thursday it would make 35 million pounds ($47 million) of temporary savings to offset the lower ad spend, keeping it on track to meet full-year guidance.
The forecast 9% drop in total advertising revenue (TAR) for the October-December period was well below the flat estimate from analysts, and came after TAR for the previous three months was flat.
"We are adjusting our costs to match this current reduction in demand," Chief Executive Carolyn McCall said, citing "increased uncertainty" in the run up to the budget.
ITV said that for the first nine months of the year, total group revenue was up 2% to 2.795 billion pounds.
They are reporting revenue lol 2% is nothing and more than likely eaten up by inflationary costs. And of course blaming it on budget and anything other than McCall's abysmal performance