It doesn't necessarily have to set itself apart from anybody, i would be surprised if they didn't offer incentives or offers on start up or even sole sort of loyalty scheme perhaps for fans of certain football clubs.
The point is they have the database to start mass marketing from day 1 - they don't want to take over the world they want a share of a rapidly growing market and are in a tremendous position to do that but clearly you can't see that or more importantly not willing to admit it given your constant negative comments.
Looks like things moving along nicely in the Estadio offices ! - looking forward to launch and what this company will be worth in the short, medium and long term.
Very true Silver and don't forget as Weedavemac pointed out livescores will be an affiliate of Bet which in itself could produce a good income stream, if you look at the research available on affiliate income it can come in many shapes and sizes but my preference would be the revenue share option.
All this of course is in addition to any NFT's we sell which now with what looks like BITSO nearing completion of their web3 wallet could be quite big - this will all coincide with the football as pointed out by Bernie Bassett.
Yes thats exactly as i see it - they clearly already have a system thats works with fan tokens for TIGRES, BAR and PSG so would imagine that rolled out to our teams on contract together with as you say development of new NFT's perhaps with some sort of rewards system through Estadio ?
There is also the additional marketplace of their existing user base which i believe is in excess of 6 million.