RE: Free Market Research10 Nov 2018 13:04
I use a Monzo account as my main bank account now. I was one of their earliest customers.
My reasons for using it are :
1. It was free, ie no fees, and is accepted everywhere being a Mastercard card.
2. The app is easy to use.
3. I can use it abroad and get a very good exchange rate, with no fees. (this was my main reason)
4. Every time I use it I get na instant notification on my phone.
5. If I lose the card, I can turn the card off immediately from the app.
6. It works with Apple Pay and Android Pay. I even use it to pay for things on my Apple Watch.
Since using the card & app, 6 of my friends have also opened Monzo accounts having seen my card. It stands out as it's a pretty bright orange/pink colour.
Now most people will be more interested in similar features rather than the Gold aspect of it. Most casual users just want an easy to use bank account.
Goldbloc sound like a crypto. Even on here, investors keep referring to it like it is a crypto.
The new name gets rid of all that. The Gold factor is actually immaterial when it comes to gaining a critical mass. Very few people will understand or care about holding their money as gold. They just want a bank account that works and the benefit of holding gold will be something they learn about from using the account.