RE: No long term13 Jul 2020 16:22
Like much of the market at the moment, the share price is driven by the Covid situation, regardless how much cash is in the bank or how much govt aid a company is getting or how much online business is being done. The 2nd and 3rd wave in countries around the world is driving investors for cover in much the same way panic took hold in April.
Until people are comfortable about going out, shopping and eating out are going to be undesirable for many people. Most people can make do with old clothes for a year or so...
With hundreds of retail outlets that are not generating much revenue, can Superdry re-invent itself as a major online retailer. I realise online turnover is up, but not anything like enough to maintain its turnover. At the moment, without a vaccine, the 'high street' is dead. The Costa chain in Tesco's much the same. No seating, no customers, 4 staff but dead as a doornail. When furlough ends many of these places will be shut. It's the terrible new reality. Superdry may be worth buying at some point but there are no factors which would make me add to my position at the moment.