RE: Another hammering21 May 2021 12:33
Dale, I disagree with regards to it being as good as it will get for sales.
This was never going to be a boom time for Browns as it has been for the likes of Boo and ASOS. They have a very different demographic client base and approach to business. browns battened down the hatches over the last year which has given them strength, but not growth.
Their demographic are also more likely to spend as restrictions lift. 18-30 year olds care about having the latest lounge wear, those of us older really don’t. But we will spend money on clothes to wear out, holiday wear and office wear as we return to work.
I’d imagine browns will start to increase their marketing spend as we move into this transactional period and we will then start to see sales growth. It may not be an exciting on trend brand, but it has a loyal customer base that will return.