RE: RETAIL BOUNCE BACK10 Feb 2021 11:35
There is legitimate concern why Brown didn’t capitalise on the online surge. But for me, the explanation is ;
1) browning chose to aggressively cut costs including marketing whereas Boohoo etc decided to be aggressive
2) different demographic. Boohoo and ASOS customers are teen-30’s. These guys are buying clothes regardless. Brown client base are more likely to big clothes with purpose. EG, work wear, holiday wear, outfits for occasions etc. So when life returns to normal, their client base will come out of the wood work
3) home essentials has capitalised ok the online growth and has shown encouraging figures.
Browns has been out of favour with the market for some time now. And if you look at the stocks that have been the slowest to bounce back after covid (Lloyds, SHI, CARD, Browns, CPI etc). They were largely unloved prior to covid.
But they now also offer the hear potential gains in the coming 24 months if some patience can be applied. These are “proof in the pudding stocks”. Investors are not going to return to them until they can see a clear sign of growth. I think browns is well positioned to have a good future, we just need to be patient. But I’ll be very surprised if this is below £1 by the end of the year.