If Sky had got the rights and beaten off BT's challenge the sp would now be heading for £10. As it is its the company lost more in value in one day than the rights would have cost for 3 years. If BT pick only half the Premier games next time the writing could be on the wall for Sky. The floodgates are creaking.
Netflix reports it has hit the 1 million subscriber mark in the UK and Ireland, about seven months after it went on sale in the two countries - The Guardian