Sell it to your local10 Apr 2013 18:03
I have been visiting my local wine and spirit merchants asking them if they have any RedLeg Rum, if not I tell them about it winning the double gold medal in San Fran, then I tell them it's from Blavod and they make Blavod Black Vodka and Blackwoods Gin. I tell them to Google Blavod Wines and check out the offerings, they said they will.
If all shareholders do this it will help their investment, maybe only a little bit, but for a couple of hours 'spreading the word' it would soon add up if everyone did it. It's not just the number of shops selling the products, it is the number of shoppers that see it, buy it, get to know it, give it to their friends, tell their friends about it, join it on FB or Twitter, etc, etc.