RE: Suncorp win Oz29 Sep 2025 19:39
WPP Media has won the Suncorp media account, developing a new bespoke agency model called Open Era to service the insurerβs broad portfolio of brands.
The appointment is effective March 1 and follows a competitive pitch process.
Maria Grivas will lead the account, tasked with bringing together strategists, technologists and client leads from across WPP Media to support Suncorpβs group of brands, which includes AAMI, Apia, Bingle, CIL Insurance, GIO, Essentials by AAI, Shannons, Suncorp Insurance and Terri Scheer.
Suncorpβs executive general manager, brand and customer experience, Mim Haysom, said the group was looking forward to working with WPP Media and thanked incumbent agency, OMD.
βWe are excited to be working with WPP Media to collaborate on industry-leading marketing and media solutions across our diverse portfolio," Haysom said.
"It brings future-fit technology for the changing media landscape, strong data ecosystem, and a passionate and experienced team to help us best serve our customers.
βI would like to thank OMD for their continued partnership, professionalism and support, over many years, that delivered award-winning campaigns and business results.β