RE: Somebody ???8 May 2026 21:41
The difference between ingenuity and THG old is that several people actually wanted the otger 3 divisions whereas Ingenuity was a bottomless pit with endless capex which we subsidised. However, i am more optimistic. It is not what FCF MM can generate from MyProtein, it is couod it become a global brand 10 x the size if Mars bought it for pocket change at a big premium. Remember Hotel Chocolat? This is why MM wants to develop offline as otherwise full potential not realised. Back in the day though, he was against moving away from the digital and gyms only to offline. It was his team that persuaded and talked him into it. But it has been obvious for years...proetein bars and products with added prltein were being sold in supermarkets. He was late to party and doesnt deserve credit for offline growth. HOWEVER, THE BIG PLUS of all this? Offline, activeware etc plus massive growth could massively rerate value of MyProtein and the SP. Also, what about a strategic partnership? Get a global FMCG player to take a 20% stake and partner to triple quadruple sales?