New to teambidstack?19 Jul 2019 09:42
Dembitz and Gosling join Bidstack
Bidstack, a native in-game advertising platform, has hired Rob Dembitz as chief commercial officer and Simon Gosling as chief marketing officer.
Dembitz will be tasked with creating clear commercial strategies to further position Bidstack as a leading in-game advertising group. He has spent the past decade in private equity-backed media businesses, including EMI and Cannes Lions, where he launched Lions Health, Lions Innovation, and Lions Entertainment as global head of innovation.
“I’m excited to be joining a company which is thinking years ahead in terms of digital advertising and is devoted to reaching a rich, growing audience across the gaming ecosystem, enabling brands to unlock a channel that has been hitherto inaccessible,” said Dembitz.
Gosling will use his passion for innovation and vast industry knowledge to help improve the company’s positioning, ensuring that clients and partners understand the value of the solutions it offers. He previously worked as a futurist at Unruly, where he was responsible for leading the ‘Future Home’ project.
“I’m thrilled to start working alongside such a talented and ambitious team who are at the cutting edge of digital advertising,” said Gosling. “Through its proprietary ad-tech, Bidstack enables brands to reach gamers at scale, at a time when the gaming market is larger than film and music combined. New technologies, such as 5G and cloud-based gaming, are set to increase the already huge global gaming audience (2.5bn) exponentially. Bidstack possesses a tremendous vision for the future and I am excited to be part of a team where so much innovation is taking place.”