JD on Linkedin9 Dec 2019 19:19
This is part of his `reflective mood` post on 6th Nov...
Life on AIM is an intriguing place - keeping the shareholders abreast with what we are up to behind closed doors, to ensure confidence is retained in the route we are taking - without giving away too much to some worthy and emerging competitors is a tough thing to do. The balance isn't always easy - in the first half of the year, I laid too many breadcrumbs for others to follow, no more. Now - we're keeping our head down and our mouths shut to the outside world, as the only thing that really matters now is delivering. The fun part.
Our SDK and AdConsole are performing as expected - and our team has high standards.
The partnerships we are putting in place excite both myself and every member of our staff. This is far more than 'just another job' to the guys and girls building out this company. Creating an entirely new advertising category, that will - and has - created new roles and positions in companies outside of our own, to service this new revenue stream for the gaming and advertising industries. It feels like, if we keep delivering on what we have ahead of us, we have the potential to 'leave a legacy' - which is important to all of us.
Creating a company from scratch, fighting for its survival every month (we raised money to keep the lights on for 18 months straight - going into the month with no idea of hitting payroll, whilst pivoting the company into a new sector - gaming), to watching it start to scale-up, is something that has obviously meant many sacrifices, but it's now bearing fruit.