RE: Revenue26 Jan 2020 12:57
Just been on the website again for a little weekly roundup, and after having to reduce the page down to 67% I could finally see the full list, so its clearly a priority to be able to say to potential funding investors that `we have x amount of locations where we have a footprint`....while overlooking that, 1. the punters can`t see all of them even if they looked, 2. most of the new additions in 2020 have one restaurant in those locations so unlikely to excite the locals, and 3. quite a few long listed locations like Swindon, Exeter, and Taunton still have the same low count of 1,3 and 2 respectively on the website and app, hardly convincing.
50,000 downloads on the app means very little really, I`ve uninstalled it 3 times and downloaded it 4 times because it kept crashing, and I live in Devon, where they still only have 1 location with 3 restaurants.
Not many people in the UK have heard of Bigdish, I`ve mentioned them when I bump in to people who ask me about how the market is going, and more than a handful of times I`ve had the reply...`who are they, some sort of satelite TV provider?`And before somebody says `but you`re in Devon` I also spent a week in Milton Keynes after xmas for family reasons and none of my relatives, or their children, had ever heard of them either, and btw we went out 3 times during the week for meals and all three restaurants were packed!
Its clearly a strategy to increase locations, for some reason...look at Liverpool, 2 restaurants!! really...why?
So after looking at the new locations it turns out that there are 22 new ones this month as far as I can make out, and a total of 39 locations.
Of the 22 new ones, 7 have 2 restaurants, and 15 have 1!
If when those that have heard of Dish decide to check their local area on the website or app they find out that they only have 1 or 2 restaurants, they will probably dismiss them as a non runner with a plan to check back in a month or two to see if they`ve added more.
The clock is ticking on the cash burn here, and Aiden knows it, hence the strategy of trying to fool people in to thinking that they have a bigger footprint than they really do.