RE: Article by Bidstack28 Dec 2020 14:40
Great article by the `Data-Driven Thinker`.... CTO of Bidstack Francesco Petruzzelli.
I thought the article will make people realise why the likes of Bidstack (Bids are the Gold standard in realistic graphics) are in a particularly good position to capitalise on the growth of this industry, this is one section of FP`s article....
Next-level graphics
The new crop of consoles allows marketers to create in-game experiences that foster brand awareness both for the brand, and for its specific products, thanks to a dramatic shift towards photorealistic graphics.
Both the PS5 and the Xbox Series S|X have stepped up their graphics and the realism of their titles, which means that brands can present their products with the kind of integrity and detail that previous models were incapable of.
Years ago, for instance, Burberry wouldn’t have taken the plunge into in-game because the graphic capabilities at the time wouldn’t have supported their vision. Now, luxury fashion brands can develop hyper-realistic outfits for characters in games with the same adherence to detail as real-life, offline concepts.
Products, logos and other in-game placements are also prominent and compelling as opposed to the grainy add-ons people might be familiar with from the past. Creatives can rejoice at this movie-like showcase for their work.
And...in another section called `The coveted second screen` he says at the end....
Marketers can bring campaigns full circle by building artistically alluring brand experiences in games and by partnering with gaming influencers, thereby tapping into their network of viewers and the subsequent social media conversation. This extensive engagement on and off the console builds lasting brand impressions.
This was retweeted by someone who added as a comment...
#Bids attracts wide interest across BBs & social media, but I don't think I have ever seen a company, it's aims and scale of opportunity so consistently misunderstood.
You`re not wrong there me old mucker, but somehow I think thats going to change dramatically in 2021, with more media coverage about IGA reaching more eyes, more ears and more investors!